10.20 "Isn't It Iconic?"

1. I think packaging is very important when it comes to marketing a product. It is the last chance to advertise for a product. That is what packaging allows for, another form of marketing, another way to advertise. A product that packaging worked for are Pringles. They are the only company I can think of that puts their chips into a tube. It works very well because the tube easily fits into your hand and the chips don’t get crushed either. Also the bold red color adds to the packaging.

2. Products with iconic packaging include Absolut Vodka, Camel cigarettes, Clorox Bleach, honey in a bear shaped container, Altoid Mints, Barbie, Smuckers chap stick, Tigi Hair Products, Vitamin Water, Carmex and Cheez-Its .

3. Usability issues include difficult to remove plastic packaging. Many electronics such as headphones are contained in plastic so the product is visible. However it makes it incredible difficult to remove the packaging. Also some packaging designs make it more difficult for the consumer to use, such as strangely designed bottles that are difficult to hold. Very good packaging usually stays with the product until it is no longer needed, such as Vitamin Water.