1. Visceral design is usually more simple. Due to the immediate response to an objects design a simple, bright colorful object is more viscerally appealing, than a complex design. Visceral design plays into our innate response, and innately we will be drawn to more simple shapes and designs. Both simple and complex designs can appeal to behavioral design, depending on the use of the object. Some objects such as electronics need to be more complex due to their multi-use nature. However some everyday objects, such as washers are more behaviorally appealing when simple. Reflective design is almost exclusively relegated to complexity. Many people believe the more complex something is the better it is, even if many functions will go unused. in a few cases a purposefully simple thing may appeal to reflective design, by purposefully attracting someone who wants a streamlined, minimalist look.

2. "Water, quite simply, is the covalent bond existing between two hydrogen and a singular oxygen. I would assume that above a certain level of purification, differences among brands is negligible. But purification level or technique is not why people often purchase a specific brand of water. Oftentimes something as trite as water is purchased based on packaging alone as certain package designs tug at our heartstrings, and those especially beautiful ones of niche market brands serve as long-lasting mementos. What emotional beings we are!" -Javin

"An example of visceral design that i have experienced is the Nestle Pure Life water that i drink. The bottle has a sleek and modern design that makes me want to have it compared to the normal shape of water bottles. I am sure that the cheaper water taste the same and probably has the same water quality as the more expensive water but the water bottle sold me on the Nestle." -Andy

The point both Javin and Andy address is the visceral appeal of water bottles. Something that is essentially the same regardless of the brand, but however each brand has their own signature style. Javin also touches on the reflective side of water bottle design, in which the actual bottle is kept although the water, what the object was supposedly bought for is long gone.