11.17 Campus Analysis

1. I observed the Biggy Café/ The Book Club at Kalamazoo College. I observed Sunday night at 9 pm. The purpose is to provide coffee and a place for students to hang out.

2. a) Biggy’s has light brown walls with a warm undertone. It has a comfortable feeling.
b) There is both table and chairs for more upright sitting and also couches and comfy chairs. All the seating is moveable, but is set up with two areas for the comfy seating and then tables and chairs grouped together.
c) There was an influx of people but it usually was around 15 people in the area either waiting for coffee or chatting.
d) The floor was a gray tile with various shades of blues.
e) The sound level was quieter with some background music and chatter.

f) There were a variety of materials used including wood, stone, drywall and fabric.
3. It gives off a more laid back, chill feel. This is displayed in the warm tones used and comfy seating. The soft music adds to the relaxed mood. It is a calm place without being to serious. People are there socializing or doing homework. The school probably wanted to a place where students could relax without feeling the immediate pressure of the library.

4. Some people clearly came or met up in groups while other were working alone, usually with headphones on. There was a good bit of pleasantries exchanged when friends were seen in the area. The influx of people in and out of Biggy’s allowed for the sense of movement and avoids any feelings of exclusivity. Many people made themselves at home by putting their feet up on end tables and taking shoes off.
5. The fact that Biggy’s was not directly exposed to anyone walking into the library was somewhat surprising considering the limited visibility.